NET · ATELIER

Regular signup emails

Onboarding sequence for designers who start a 30-day trial directly at net-atelier.com — no event relationship. Every trialist sits on one of three behavioral tracks, re-evaluated before each send, so nobody receives a call-to-action their state cannot perform.

The three tracks

Active — has project data: change-once AHA (D2), budget-versus-actual (D7), check-in (D14), one connected record (D20), conversion pair (D26/D28).
Stalled — logged in, nothing imported: two paths in (D1), demonstration (D4), why I built it (D7), halfway hand (D15), last push (D22), conversion pair.
Cold — never logged in: quiet re-intro (D2), the human story (D5), halfway note (D15), final value nudge (D24), conversion pair.

Day 0 · all tracks

Welcome — ten minutes with a real projectInstant on signup · trigger recall, founder credibility, bounded ask→

Active rail

D2 · Change-once on your own dataWhat happens when a client changes a selection after you have sent the budget→ D7 · Budget versus actualCatch drift at the selection, not at the invoice→ D14 · Midpoint check-inStill catching up on paperwork after hours? Reply primary, Andrew secondary→ D20 · One connected recordBudget lines, proposals, purchase orders, invoices from one specification record→

Stalled rail

D1 · Two fastest paths inFirst project set up in under half an hour — board import or product capture→ D4 · Demonstration, not homeworkWhen a selection changes after approval — what it looks like→ D7 · Why I built thisOne paragraph, no product tour · reply to set up your first project together→ D15 · Halfway handWant a hand? Reply and we will get your first project in together→ D22 · Last pushEight days left — one project is enough to judge it→

Cold rail

D2 · Quiet re-introFive minutes, whenever it suits — what it does and why it exists→ D5 · The human storyThe 10pm catch-up problem — where the real cost of admin landed→ D15 · Halfway noteThe workspace is waiting exactly as you left it→ D24 · Final value nudgeSix days left — feed it one real project→

Conversion pair · D26 / D28

D26 · Trial endingFour days until you are reconciling by hand again · pricing recap→ D28 · What stays yoursTwo days left — work intact, exportable any time→

Post-trial branches

Converted · Welcome aboardSubscription active — library carries, Andrew on call→ Expired · Your projects are waitingWork saved and intact — resume anytime→

Internal

Owner alertNew organic signup notice to Heather — no event reference→
Sent from Heather Sarna – Net Atelier <heather@net-atelier.com> via Resend.
Safety gate active until NA_EMAIL_LIVE_ENABLED=1: real recipients redirect to the test inbox.