Every email in both sequences, rendered exactly as it would send. Scroll straight through, or jump to a sequence.
1 · Primavera leads — 14-day event trial
For designers who met Heather at the Primavera open house. Day 0 welcome → D2 board import + Andrew → D5 change-once workflow → D12 pricing recap → D15+ branch. Every signup also alerts Heather.
Day 0 · Welcome"Amelia, glad we met at Primavera"
Day 2 · Getting started"Two moves to make your first project live"
Day 5 · Core workflow"The five minutes worth trying this week"
Day 12 · Trial ending"Your trial ends in 2 days"
Day 15+ · Converted branch"Welcome aboard"
Day 15+ · Expired branch"Your projects are waiting"
Internal · Owner alert"New Primavera trial"
2 · Regular signups — 30-day organic trial
No event relationship — self-serve from net-atelier.com. Three behavioral tracks, re-evaluated before every send: Active (has project data), Stalled (logged in, nothing imported), Cold (never logged in). Nobody gets a CTA their state cannot perform.
D0 · All tracks · Welcome"Ready when you have ten minutes with a real project"
Active · D2"What happens when a client changes a selection after you have sent the budget"
Active · D7"Planned spend beside actual spend"
Active · D14"Still catching up on paperwork after hours?"
Active · D20"Budget lines, proposals, purchase orders, invoices — all from one specification record"
Stalled · D1"Your first project, set up in under half an hour"
Stalled · D4"When a selection changes after approval — what it looks like"
Stalled · D7"Why I built this"
Stalled · D15"Halfway through your thirty-day trial — want a hand?"
Stalled · D22"Eight days left — one project is enough to judge it"
Cold · D2"Your Net Atelier trial — five minutes, whenever it suits"
Cold · D5"The 10pm catch-up problem"
Cold · D15"Halfway through your trial — the workspace is waiting"
Cold · D24"Six days left — the fastest way to see the point of this"
D26 · Conversion pair"Four days until you are reconciling by hand again"
D28 · Conversion pair"Two days left — what stays yours"
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